Kailey Mohrweis, the talent behind Kailey A Photography, has mastered the art of capturing life’s most precious moments. Beyond her artistic skills, Kailey's success is built on her ability to network, leverage social media, and make key industry connections. Her journey is an inspiration for both professional photographers and aspiring to turn their hobby into a profitable business.
The saying goes, “Do what you love, and you’ll never work a day in your life.” However, any small business owner knows that even passion-driven work requires significant effort. Effective promotion is crucial and can feel like a part-time job itself. Kailey shares her insights on promoting your business, making connections, standing out, and staying motivated.
Moving from Pennsylvania to Arizona in December 2018 was a turning point for Kailey. In Pennsylvania, her well-established network meant little to no marketing was needed. Arizona, however, required a new approach. Kailey began actively connecting with wedding vendors, participating in bridal shows, and increasing her social media marketing efforts.
Kailey emphasizes the importance of quality giveaways. She chose the Mineral Alpha Pen for its chic and classy look, which reflects the quality of her work. These pens, showcased at trade shows and on her desk, have become a hit, drawing potential clients to her booth.
To build a connection with her clients, Kailey sends a questionnaire when they book a session. This helps her understand their personalities and preferences, making them feel more comfortable. This type of personal touch leads to referrals, become the source of repeat customers, and valuable social media shout-outs.
Kailey’s advice for aspiring photographers is to gain as much experience as possible. While she studied photography after high school, she credits on-the-job experience and connections with other photographers for most of her current skills. She took stress the importance of finding your niche and always staying true to yourself to attract your ideal clients.
Recognizing the need for self-care is essential for small business owners. Kailey finds that taking short breaks, like a quick nap, boosts her productivity and helps her tackle tasks with renewed energy.
Kailey’s passion lies in capturing the fleeting, intimate moments that people cherish forever. These “in between” moments are the essence of her work.
Kailey A Photography is more than a business; it’s a testament to combining artistic talent with business acumen. Kailey Mohrweis’s journey offers valuable lessons for anyone looking to turn their passion into a thriving career.
