Over the past decade, Africa has experienced a remarkable increase in its population. Many countries have witnessed the emergence and progress of their economies, leading to improved living standards for numerous Africans. The driving force behind this positive transformation is, surprisingly, "marketing" - but not just any kind of marketing, we are referring to the power of digital marketing in this digital era.
However, do you know why that is? A simple and basic answer to this glory we are now witnessing is "marketing". However, not just any kind of marketing, we are talking about digital marketing.
Fun fact! The African digital market accounts for relatively over 25% of international brands. This means that Africa could rise to be the backbone of digital marketing in the coming years.
At large digital marketing which is also commonly known as online marketing Is the component of marketing which mainly uses the internet, different digital technologies such as computers, mobile phones and other forms of digital communication.
Massive usage of mobile phones particularly has led to the introduction of companies that are digitally operating and boosting businesses in Africa. For instance, in Malawi Umathadaily which is one of the most followed online platforms, Helps a lot of people find the best businesses, promos, coupons and events as well. In Tanzania, Tanzlite-digital Is dedicated to helping small to medium businesses grow.
The online market for Africa is significant because most Africans choose to buy goods and services online than physically going to markets. It is believed that if African businesses could for instance engage Global expert knowledge, develop extensive marketing strategies and activate their own marketing principles might claim a huge space in global digital marketing.
In addition, as said earlier, digital marketing in Africa has already made a huge impact, and the window of opportunity is still wide and open. The lucrative money-making opportunities that come with it have already been warmly welcomed.
Business gurus and different companies have already started investing in areas like data analytics, marketing automation, UX and design as well as content creation and as such, It is predicted that this market might grow by 7.8% By 2027 resulting in profits of About 5,564 million dollars According to Statista.
These numbers are really a hope that nevertheless, digital marketing will survive while making abundant profits as there are no limits to what one can make and how much money one can make through it.
Companies in different fields whether in real estate, beauty, Pharmaceuticals, Education and tourism can reach millions of people with their messages in a short span of time.
That is why we are agreeing that marketing digitally is beneficial for the success of New and existing businesses. In the world we're living the growing number of opportunities in the marketing sector are undeniable hence the need to utilize this opportunity and rip the benefits While we can.
